Wednesday, May 6, 2020
Detrimental Effects of Teenage in the Philippines Free Essays
Maderazo, Shelah Abigail S. A42 ORT: Detrimental Effects of Teenage in the Philippines Teenage pregnancy is one of the major problems in the whole world. Like in other countries, Philippines also suffer this kind of problem. We will write a custom essay sample on Detrimental Effects of Teenage in the Philippines or any similar topic only for you Order Now According to survey, teenagers from 15-24 years old are suffering teenage pregnancy. Here in the Philippines, 16. 5 million teenagers suffer unwanted pregnancy. Because of this problem according to statistics, every year at least 64,000 teenagers have abortions because of the unwanted pregnancy that they are experiencing. Also according to Statistics, 20 to 25% of mothers are in their teenage years. There are so many factors why teenagers are suffering from early pregnancy. One of them is premarital sex. Premarital sex is an intercourse between young couples or primarily sex before marriage. Secondly, is the effect of mass media in the lives of the youth. Every day they are bombarded with premarital sex through television, movies, billboards with naked models, indecent magazines, etc. Thirdly, is wrong concept of ââ¬Å"loveâ⬠. For them love is the main base for relationship. This is the reason why many teenagers do this to show and prove their love to their mates. Girls are more affected with this practice because they move and act according to their emotion. Many times, girls do this out of pressure of their boyfriends to show and prove their love to them. Another factor according to studies is peer pressure. Friends are very important to teenagers. They value friendship so much. They want to fit in to their group of friends. Teenagers suffer on wrong concept of virginity. You are not in if you have no experience on sex. Virginity for them is thing of the past. Another factor is lack of sex education from parents, from the church and the school. This is the result of our thinking from the past that sex is dirty and immoral. Lastly is curiosity. Because they are curious, they get involved in it without their parents consent and sometimes lead to multiple sex experience. There are many detrimental effects of premarital sex in the lives of teenagers One of them is that teenagers will not finish their studies. Instead of attending schools, they are busy taking care of their babies. Secondly, young experience of pregnancy is dangerous for their health. Young pregnancy will lead to many illness and complications among women. Young women that aborted the baby, according to studies are very harmful to our body. Once you experience abortion, there are chances that you will have a hard time on your pregnancy. The hold of the baby in your womb will be weak this can turn to miscarriage. The worst consequence of premarital sex is you might get harmful and deadly diseases such as AIDS and HIV virus that eventually lead to early death. Thirdly, many lives and families suffer because teenagers who became pregnant at young age usually lack of experience on how to raise their own family. Later, what they did, will also do of their children. This is the main reason why there are so many broken and dysfunctional families of today. Lastly and the worst of all, teen pregnancy will lead to abortion. I say, it is the worst consequence, because abortion is killing lives. One popular case nowadays that we always see and hear in the news is about fetuses are left in churches, in the street, in the garbage and recently in airplane. Teenagers commit abortion, because, they are ashamed what other people will think of them. Many times, they are afraid to their parents. Seeing all the detrimental effects of teen pregnancy, teenagers should flee from this act. Teenagers should and must avoid premarital sex. Teenagers should think first of their future and the consequence they will face when they will indulge with it. Our government should tackle this sensitive issue with much planning and studying. They should think of ways to prevent teenage pregnancy and even abortion. I do believe sex education should be included in the school curriculum to teach students about premarital sex, teenage pregnancy and its consequences. To conclude, teen pregnancy usually ruins the lives of many teenagers. Most of them become delinquent, involve to crimes, killing, become liabilities to society, and sometimes lead to early death. We know that mostly the end- result of teenage pregnancy is abortion. Abortion is immoral and illegal here in the Philippines. Since we a Christian country, committing premarital sex is committing mortal sin. How to cite Detrimental Effects of Teenage in the Philippines, Papers
Saturday, May 2, 2020
The Influences of Family Communication Patterns on Adult Childrenââ¬â¢s Perceptions of Romantic Behaviors free essay sample
Some of these future relational behaviors may consist of relational maintenance and ritual behaviors. Relational maintenance and rituals have been found to be reliable predictors of satisfaction and stability among committed romantic relationships. A routine and ordinary behavior that couples experience in their daily lives may contribute to the health of a relationship by providing a foundation for major couple events. The idea of this study is to discover how communication patterns within individualsââ¬â¢ family-of-origin are related to relational maintenance behaviors and rituals used within romantic relationships. Families are childrenââ¬â¢s major socialization agents which individuals interact in interpersonal relationships to a large extent on how they have learned to communicate in their family-of-origin, so-called family communication patterns. Parent-child interactions have the capability to influence future spousal interactions and the quality of origins family relationships has predicted offspringââ¬â¢s marital quality. Family communication is not easy to understand and explain because of the complex way it develops. To discover how parents shaped childrenââ¬â¢s information processing. Firstly, people could learn about another personââ¬â¢s perspective and adopt their view. Secondly, people could learn about another personââ¬â¢s assessment or viewpoint and discuss it until they reached a mutually shared understanding. A complete explication of family communication needs to consider both inter-subjectivity and inter-activity. The three dimensions of family schemata which are expressiveness (conversationally oriented), structural traditionalism (conventional in beliefs and conforming) and avoidance (avoiding conflict) to investigate how it affected family communication. Families first construct a social reality through their interactions with each other and they then widen models of communicating based on their routinized behaviors and coorientation. Conversation orientation and conformity orientation are the measurement of family communication patterns. Also, it influences behaviors within the family as they shape how family members understand their social environments and it has the influences beyond oneââ¬â¢s original family structure. There are two types of outcomes which is behavioral and psychosocial. Individuals who experience higher levels of conversation orientation also experience higher levels of family satisfaction. Rituals function to retain relationship and also are considered as a genre of communication events. The seven ritual types have been developed among married couples that include both meaning and routine, such as couple-time rituals, idiosyncratic/ symbolic rituals, daily routines and tasks, intimacy expressions, communication rituals, patterns/ habits/ mannerisms, and spiritual rituals. Besides, the seven maintenance behaviors that reflected routine and strategic behaviors which is advice, assurances, conflict management, openness, positivity, sharing tasks and social networks. The association of maintenance behaviors and relational characteristics are control mutuality, commitment, love, trust, liking, satisfaction, and also attachment. The family is considered the top relationship in human experience and the most communicative behaviors are learned and developed, also the early family experiences affected later perceptions of behavior. Also, he leads development of market research initiatives, including experience design methodologies, segmentation, market analysis, industry intelligence, and other market insights in order to inform marketing strategies and operational understanding of the market and customer populations. Other than that, he is doing consultation with marketing leadership and organization administration in identification and implementation of critical measurement reporting of marketing strategy plans. In education background, he was doing Stanford Executive Education: Customer-Focused Innovation in Stanford University. All the simple values of life are to be learned from the parents, such as love, goodness, sympathy, and respect for others. These are the reasons why proper growth of children may impede in case of parental neglect, especially if parents are divided or separated. Lastly, there are many ways that parents can influence their children. I would say that these tend to fall into two categories which is children can choose to pattern themselves after what they see their parents do or they can choose to avoid being like their parents. Obviously, we as children are shaped by what we see our parents do and how we see them act. I know that I have tried to model myself after my parents in many ways because I think they have done many things right. Besides, there are things that I think they have done wrong and I consciously try to avoid doing those things. But either way, the way I live my life has been influenced by them. 4. 2 Support * The Influence of Conformity Orientation on Communication Patterns in Family Conversations The family has long been considered as among the most attractive and important interpersonal systems and nowhere is its influence on individual behaviors more thoughtful than in the area of communicative behaviors. Particularly families are distinguished by uniquely shared world views and value and belief systems. These value and belief systems have far reaching consequences for how family members perceive their social environment and their familyââ¬â¢s place in it. As a consequence, how they communicate within it (Koerner, A. F. , amp; Eis, K. M. , 2001). On the other hand, conformity orientation of the family is one dimension of social and interpersonal relationships that has received increased awareness in the study of family communication. Conformity orientation is one of two important dimensions fundamental family communication patterns, conversation orientation is another. ââ¬Å"The instrument that measures family communication patterns collapses the original three dimensions into two: conversation orientation and conformity orientation. Conversation orientation is the degree to which families demonstrate high or low amounts of discussion and talk. Families high in conversation orientation usually communicate about a variety topics. Conformity orientation is concerned is with how much or how little families stress homogeneity.
Sunday, March 22, 2020
Maatschappij Essays - , Term Papers, Research Papers
Maatschappij Pressiegroepen hebben meer kans op succes als: er eensgezindheid is en veel macht dat word uitgeoefend door de grote. Burgerlijke ongehoorzaamheid: burgers overtreden bewust de wet om een maatschappelijk vraagstuk aan de orde te stellen. Het geeft vooral minderheden in een democratie de kans zich te verzetten tegen besluitsvormingen. Gericht op algemeen belang,vind openbaar plaats, geweldloos, kiezen voor dit middel als legale manieren naar hun mening te kort schieten. 6.3 politieke partijen probeert op basis van een samenhangend geheel van ideen, mensen te mobiliseren om zich te bemoeien met de inrichting van het bestuur van de samenleving als geheel. Articulatiefunctie: zetten wensen en eisen op de politieke agenda. Communicatieve functie: nemen een standpunt in ten aanzien van verschillende kwesties en informeren daardoor de kiezers ook over het overheidsbeleid. Aggregatiefunctie:het samenbrengen van ideen tot 1 partijprogramma. Participatiefunctie: door informatie en meningsvorming proberen partijen burgers over te halen politiek passief of actief te worden in hun partij(lidmaatschap). Recruterings- en selectiefunctie: politieke partijen dragen voor functies in de politieke kandidaten voor. Zonder politieke partij is het voor iemand veel moeilijker om gekozen te worden Hoofdstuk 7 7.2 Knelpunten in de politiek Een Democratisch systeem heeft beperkingen, die nodig zijn om de rechten van de minderheden te waarborgen, om een soepele besluitvorming te garanderen of om internationale afwegingen te kunnen maken. De regering wordt niet gekozen In Nederland kiezen we de kandidaten die ons vertegenwoordigen in onder meer de gemeenteraad en de Tweede Kamer. De regering kiezen we niet. In een directe democratie kunnen de burgers ook direct stemmen over belangrijke besluiten en hebben hierdoor veel rechtstreekse invloed op het beleid. Ook in de presidentile stelsels hebben de kiezers meer invloed op het beleid, omdat ze de president als hoofd van de regering kiezen die vervolgens zijn of haar kabinet vormt. De minister-president komt meestal voort uit de grootste partij van de regeringscoalitie, maar het is goed mogelijk dat de grootste partij geen deel uitmaakt van het kabinet. Ministers worden aan het eind van de kabinetsformatie benoemd en zijn vaak mensen die in het bedrijfsleven of bij de overheid hun sporen hebben bijverdiend als bestuurder, waardoor ze bij het grote publiek vaak onbekend zijn. Dictatuur van het regeerakkoord Het regeerakkoord vertroebelt de rolverdeling tussen parlement en regering. Hoe gedetailleerder het regeerakkoord, hoe moeilijker het voor de Kamerleden wordt om hun eigen rol te spelen. Het dualisme wordt dan aangetast. Ongelijke toegang Vormen van ongelijke toegang tot de politiek: - Volksvertegenwoordigers zorgen ervoor dat problemen en ideen vanuit het hele land verhoord worden en ze zorgen ervoor dat provincies met elkaar verbonden blijven. Binnen de politiek zien we dat vooral de mensen die zich goed kunnen manifesteren carriere maken. Zij vormen het partijkader waaruit de kandidatenlijsten bij verkziezingen worden samengesteld. - De politieke cultuur en de manier van debatteren houden veel mensen buiten de politiek. Politici gebruiken te veel moeilijke woorden jargon. - De toegang tot politiek is voor nieuwe onervaren politici moeilijker. Afnemende invloed parlement De machtsverhouding tussen het parlement en de regering is ongelijk. De regering heeft meer macht en dat komt doordat het regeerakkoord ervoor zorgt dat Kamerleden van de regeringsfracties hun eigen afweging niet meer mogen maken. Het verschil in informatie tussen regering en parlementarirs is groot. Een minister heeft namelijk veel ambtenaren achter zich staan, terwijl een Kamerlid alleen n of twee medewerkers achter zich heeft. Vooral bij kleinere partijen moeten de kamerleden zich in meerdere onderwerpen verdiepen dit maakt het makkelijker voor ministers om lastige vragen van Kamerleden te ontwijken het wordt moeilijker voor het parlement om de regering te controleren. 7.3 Beperkte politieke participatie 1970 Mensen hadden niet alleen het recht om te stemmen, maar ze waren ook verplicht om van dat recht gebruik te maken. Die opkomstplicht werd afgeschaft, daardoor is het opkomstpercentage gedaald. Het opkomstpercentage verschilt sterk per bestuurslaag. BV: Bij de verkiezingen van de tweede kamer kwamen er meer mensen stemmen, dan bij de verkiezingen van de provincie. De opkomst van stemgerechtigden voor de gemeenteraad verschilt sterk per gemeente.BV: In Utrecht was het percentage stemmers lager dan in Amsterdam. Absoluut dieptepunt vormen de verkiezingen voor het Europees Parlement: In 2004 nam slechts 39.1 % van de kiezers de moeite om zijn stem uit te brengen. Een lage opkomst is om een aantal redenen ongwenst: Een lage opkomst geeft geen goede afspiegeling van de in de bevolking levende opvattingen. De mensen die stemmen, krijgen
Thursday, March 5, 2020
Saltasaurus - Facts and Figures
Saltasaurus - Facts and Figures Name: Saltasaurus (Greek for Salta lizard); pronounced SALT-ah-SORE-us Habitat: Woodlands of South America Historical Period: Late Cretaceous (80-65 million years ago) Size and Weight: About 40 feet long and 10 tons Diet: Plants Distinguishing Characteristics: Relatively slim build; quadrupedal posture; short neck and legs; bony plates lining back About Saltasaurus As titanosaurs go, the South American Saltasaurus was the runt of the litterthis dinosaur only weighed about 10 tons soaking wet, compared to 50 or 100 tons for more famous titanosaur cousins like Bruhathkayosaurus or Argentinosaurus. (The titanosaurs of the later Mesozoic Era evolved from the classic sauropods of the late Jurassic period, and are technically included under the sauropod umbrella.) The petite size of Saltasaurus demands a convincing explanation, given that this dinosaur dates from the late Cretaceous period, about 70 million years ago; by this time, most titanosaurs had evolved to the super-heavyweight class. The most likely theory is that Saltasaurus was restricted to a remote South American ecosystem, lacking abundant vegetation, and evolved down so as not to exhaust the resources of its habit. (Ironically, Saltasaurus was the first identified titanosaur; it took additional discoveries for paleontologists to realize that most members of this breed were much more imp ressive.) What set Saltasaurus and other titanosaurs apart from their sauropod ancestors was the bony armor lining their backs; in the case of Saltasaurus, this armor was so thick and knobby that paleontologists initially mistook this dinosaur (discovered in Argentina in 1975) for a specimen of Ankylosaurus. Clearly, newborn and juvenile titanosaurs attracted the notice of the numerous tyrannosaurs and raptors of the late Cretaceous period, and their back plates evolved as a nominal form of defense. (Not even the most overconfident Giganotosaurus would choose to target a full-grown titanosaur, which would have outweighed its antagonist three or four times over!)
Tuesday, February 18, 2020
The impact of advertisements on customers Research Paper
The impact of advertisements on customers - Research Paper Example Therefore, the advertising done by any company should be planned and executed in an excellent way so as to affect the customers. Successful advertising can impact on customers psychologically, emotionally and rationally. Advertisers have to pay a lot of attention to the way customers think and behave. They have to carefully study the impacts their advertising can have on customer`s minds. Their main focus is on the design of their advertising as that is the component affecting the decision making behavior of the customers. The main goal of advertising should be to attract as many customers as possible and also to analyze the affects that advertising can have on the minds of the customers (The positive effects of advertising, Web). The psychological effects of advertising are such that it arouses the customer`s wish to purchase the products. In the process of advertising, firstly, the customer`s attention is focused on the design of the advertising and the information being told through it. After that, the process of reasoning takes place during which the customer`s emotions are transferred into desires of actually acquiring the product. This desire of customers is then turned into an action when they actually purchase the product. An example of this psychological impact on customers is when a particular customer watches an advertisement of a product like a burger on television. This is the first stage during which the customer`s attention is focused on this burger and the different features or ingredients of this particular burger. In the second stage, the customer starts desiring the burger and wants to actually go out and buy this burger. During the last stage, the customer will go out and purchase this burger in order to fulfill his desire and wish. After consuming it, if it satisfies the customer then he will become a regular buyer and will keep buying it and if not then he will regret his decision, will not buy it again and will even tell others not to buy this burger in the future. Therefore, a company should make sure that its advertising successfully promotes the true features of its products and should not misguide the customers (The psychological impact of advertising , Web). Apart from the psychological impacts of advertising, there are a number of emotional impacts of advertising as well. Advertising can emotionally affect the attitudes and purchase decisions of customers. Researchers have proved that the emotional impacts of advertising can indirectly affect the memory of customers. Many advertisers today are trying to create emotional impacts on customers through their advertising strategies and lure them into buying the products in order to increase their sales. According to a theory, advertising can have three kinds of impacts on customers. Out of these three impacts, two are positive while one relates to a negative emotion. One of these emotional responses relates to the arousal stage of the psychological impact process and involves emotions such as joy, surprise, excitement etc. the other set of positive emotions include feelings of warmth, hope as well as care and gentleness. These emotions can together have an impact on the customer att itudes and intentions of purchase of all the customers. The impact that advertisers plan to have on customers is actually different from what customers feel and this is portrayed in their attitudes.
Monday, February 3, 2020
Learning New Things in Life - Process Analysis Essay
Learning New Things in Life - Process Analysis - Essay Example In effect, this chapter is instrumental in highlighting the importance of process analysis and its impact on the quality of a writerââ¬â¢s work. It is instructive to note that authors write in order to direct or inform their readers about various phenomena. This chapter is apt since it provides a guide on how writers can use process analysis in order to attain their objectives while writing. In effect, this makes the essay unique in that it provides the problem and informs while also directing the reader on the approaches that the reader should use in order to solve the highlighted problem. In order to achieve its uniqueness, a process analysis essay engages in a systematic approach in order to achieve the objectives of the writer while writing the essay.à In this case, a human being requiresà satisfying their curiosity and learning about the processes that constitute the world. To do this, it is crucial for individuals to engage in a technique that provided the steps and the sequences involved in learning, which is known as process analysis. In effect, this chapter is instrumental in highlighting the importance of process analysis and its impact on the quality of a writerââ¬â¢s work. It is instructive to note that authors write in order to direct or inform their readers about various phenomena.
Sunday, January 26, 2020
Media In Malaysia Like Rtm Media Essay
Media In Malaysia Like Rtm Media Essay 1 Malaysia concept (1 Malaysia) was unveiled by the incumbent Prime Minister, DatoSri Najib Razak upon taking office on 3rd April 2009. The goals to present this policy is to unite the nation, to form the equity in the economic dimension, enhance the social cohesion and also make sure the people live in harmony and peace between different races (1 Malaysia.com , 2009). According to the Malaysias Prime Minister Najib Tun Abdul Razak, Satu Malaysia means the mutual respect between the different races in Malaysia and also to contribute to the success of vision 2020. According to the research done by the Merdeka Centre for Opinion Research, conducted from 19 June 2012 until the 1st of July, there are over 75% of Malaysian aware to this policy with 23% of people agree that it help to promote the unity among races and 18% of people think One Malaysia concept is about the equitable among the different races in nation. Besides, this survey shows that 46% respondents agreed the One Malaysia policy would be able to achieve the objectives, the rest are not agree with it, which mean there are over 50% of respondent are not even aware and understand about the policy. The survey proved the majority of respondent felt that the government has successfully creating awareness on the Satu Malaysia concept among the nation, but this concept is not completely accepted by all the Malaysians. As we know, mainstream media used by government to create awareness on the One Malaysia concept, and used on enhance the acceptance of the concept by the citizen of Malaysia. Mainstream media plays an important role to give information, report news and educate the audience about government policies, especially in the pluralism society like Malaysia. Mainstream media do not differentiate between our citizens on the basis of their background or ethnic origin, the media mostly deliver the message in the different languages like Bahasa Malaysia, Chinese, Tamil and English. For example, there are different channels in mainstream TV channels to broadcast the news programs with different languages, even the One Malaysia programs also have different version of languages. This is to make sure all the citizens can receive the information that they can easily to understand. The mainstream media in Malaysia like RTM, Media Prima and Bernama are controlled by government, and the alternative media like MalaysiaKini and The Insider are the popular news site to report the unvarnished news and event in Malaysia. Athough the alternative media occupy the small section of media in Malaysia, it still have a lots of audience an supporter compare to the mainstream media. Mainstream media used to promote the One Malaysia concept, for example the newspaper as tools to publish Malaysian government propaganda. Every day, there are many newspapers published mainly in Bahasa Malaysia, Chinese, Tamil and English, most of them are government-controlled. Mainstream newspaper report on every stunts of the One Malaysia policy and emphasis only on the benefit of the concept and projects, it never reveal or focus on the negative side of the policy. For example One Malaysia store, one of the project by KARISMA. When the project was finally launched, the mainstream newspaper mostly report on how the 1M store can benefit to citizen and set it as headline or give the news a wide space in layout, but when the criticism arise because of the low quality of One Malaysias products, newspaper only publish out the news with small space or never appear. It shows the mainstream media are partial and only shows what they want to show and filtered the important information befo re publish out. Another example like RTM, local television channels licensed to broadcast in Malaysia, it used by government to promote the policy too. TV station will broadcast the video clips about One Malaysia concept, for example the one Malaysias advertisement. For every important day like Merdekas Day, TV will Keep showing the One Malaysia Merdeka advertisement and Satu Malaysia theme song to make a strong impressive on the audience. Besides, mainstream media will report about the major event of 1 Malaysia that happen in town, for example the Sitiawans Chinese New year Open House. This CNY event was live broadcasted through RTM1, and it successfully gets a wide coverage in Malaysia and even the reporter of CCTV from China attended to make a live report. This event is for the CNY celebration and help to foster unity among the various races in Malaysia, by showing this event on TV, it help to promote the One Malaysia concept and also to gain support from the chinese community, so that the One Ma laysia concept can be widely accepted in nation. Nowadays, mainstream media especially free to air TV channels and radio station now losing a large numbers of audiences and readers, the credibility of mainstream media was suspected. People will not totally accept the messages of mainstream media before verify the facts through online. Most Malaysians are now become more polite and wiser to distinguish the facts, people start to search information through online, and they verify and confirm the facts before accepting the truth. One of the hot topics was the censored news of Bersih 3.0 on 28th April 2012. The British Broadcasting Corporation (BBC) and ASTRO (Malaysian pay TV station) broadcasted the two different version of news, the BBCs original broadcast been censored and the interview of the respondent about Bersih 3.0 filtered by Astro. This video clip will not appear on the mainstream media channels like RTM1. Astro is not government-owned media, but it is indirectly control by the government. This shows that most of the media in Malaysia have no freedom, the reporting is not true and be biased towards one side which is the dominant group. In my own opinion, although the mainstream media occupy most of the media space in Malaysia, it is not powerful enough to change people mind and influence on the behavior of citizens, this probably because of the distortion of truth and biasness of mainstream media. Nowadays, more and more people start to voice out and express themselves in cyberspace. It shows the influential power of social networking sites. The example of social networking sites like facebook, blog, twitter and YouTube are now becoming the source to get news and information, especially the unvarnished news. Most people said that the mainstream media tell lies and partial, they rather believe the alternative media instead of biased reporting. According to the limited effects theory by Lazarsfeld, media are not powerful enough to influence on individuals which is also known as limited effect perspective. He also claims that the heavy media users were the person whose advice was being held by others. Thus, the heavy media users will become the gatekeepers and opinion leaders. Opinion leaders used to advice the followers and this is later known as the two step flow. The Prime Minister in Malaysia, Dato Sri Najib Razak as the opinion leader and also a heavy media user, he created a website called 1Malaysia with a tagline The Personal Website of DatoSri Najib Razak to provide a place for open discussion and also to encourage the acceptance of One Malaysia concept by the citizens of Malaysia. The website now become one of the mainstream media in Malaysia, it always shows on the top of Google page for the keywords One Malaysia. He understands the influential power of internet, and also the less popular of mainstream media, he started to take part in social networking sites like Twitter, Facebook and blog, all of these sites have gathered over millions of followers. Our Prime Minister act as the opinion leader not only for the real life but also in the cyberspace, this is one of the ways he used to promote the One Malaysia concept and influence his followers. This is known as two step flow. The message about One Malaysia concept share from mainstrea m media in Malaysia can easily reach to audience but this does not mean the mainstream media can influence people to accept the policy, the most influential things is the idea of opinion leader instead of mainstream media . Another example like the critic or commenter who bombard the biasness of mainstream media will be viewed as the nation hero and opinion leader, for example Namwee. He has a huge of followers on facebook, he act as the opinion leader to critic the biasness of media and also the BN politicians. His opinion could influence his followers because people craving of hearing the actual truth about the government leaders and policies. According to Lazarsfeld, media rarely had power to change people mind because it is almost always mediated by the individual differences. Individual influences in psychological make ups cause media influence to vary from person to person. Everyone has different ideas, mainstream media only can deliver the messages or information of One Malaysia concept to the citizens but not powerful enough to influence people decision, and make people accept to the concept. This is because audiences have the right to choose what to expose, this is known as selective process. The selective process, information that is inconsistent with a person already held attitudes will create psychological discomfort or cognitive dissonance. People generally work to keep their knowledge of themselves and their knowledge of the world somewhat consistent via selective processes. People tend to avoid the cognitive dissonance after made a decision. Thus people will avoid the facts that can prove the decision was wrong, so the more potential dissonance, the more we tend to avoid. People will denial and pretend that they never seen the evidence. Because of people have right to choose what to expose in mainstream medias messages, the One Malaysia concept cannot be completely accepted by the citizens. The mainstream media in Malaysia keep promoting the concept, but this policy might not the ideal policy to some of the citizens, they can choose to deny the message or choose to remember some part of the concept they like. In the selective process, there are three form of selecti vity, for example the selective exposure, selective retention and also the selective retention. Selective exposure, people tend to expose themselves to information that same to their pre-existing attitudes and belief. For example, the mainstream TV station RTM1 broadcast the One Malaysia program, audiences can choose not to watch the program and switch to another channels if they dont agree with the concept or not interested to the information. This is because they obey to their subconscious and dont want to change the pre-existing belief. Selective retention, people tend to remember the best and interested messages that are most meaningful to them. For example, the mainstream media keep showing the benefit of One Malaysias projects, the IPT students only choose to remember the stunts of One Malaysia Siswa Card (KADS1M), because this project is benefit to them and help them to reduce the daily cost of living, they only pay attention and accept the message that can fulfill their demands. Selective perception, people will change the meaning of messages so that they become consistent with pre-existing attitudes and belief. For example, When media shows the advertisement of 1Malaysia store and promote the products, audience will think purchasing 1Mproduct is a stupid action because in their pre-existing belief One Malaysia products are low quality and they never consider to purchase those products. These three forms of selectivity show media cannot control how audience think, how audience act and even accept to the One Malaysia concept. The ways the mainstream media are used to promote the acceptance of the One Malaysia concept successfully creating awareness among the Malaysian, but this does not mean that people are completely admit the concept and support the idea of the policy. As we all know, the mainstream media actually under controlled by the dominant group, the government and The Barisan National. No one dare to eject or deny the government policy, they remain silence since they have no freedom to speak out the idea, and they scare to bear the consequences of against government so they choose to admit it, for example the preventive detention law. So people remain silence because they think their views are in minority but in fact there is no one to speak out their opinion. According to the Spiral of Silence theory by Neumann (1974), a people view control the public scene and others disappeared from the public awareness as it adherents became silent. People fear of being isolation and know what actions and be haviors should take to avoid their likelihood of being socially isolated. For example, some people tend to keep their negative opinion toward the government policy to themselves when they think they are in the minority. This context is called Spiral of Silence. In conclusion, mainstream media in Malaysia are not powerful enough to change people mind, but it do have certain influence. Therefore, under the assumption of the two step flow process, selective process, and the Spiral of Silence theory, the messages of the mainstream media would not be able to reach the citizen directly. Thus, the effect of the mainstream media in Malaysia is considered as limited effect. In my opinion, the government has successfully creating awareness on the policy among the citizens of Malaysia through the mainstream media, but not the acceptance of the concept. The completely acceptance of the concept among nation might happen if there is no partial and biased information from the mainstream media, if media are more control by the dominant group, the less trust of Malaysias citizens can give to the mainstream media.
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